2018 // Mamma Soup B.V

To empower women, we must start by redifining what femininity is. 

deBijenkorf She Story is a campaign that takes an inspirational trip to make a time to celebrate the feminine power, because women inspire the world. And they inspire us. A campaign that rebuilds femininity visually from an honest and global view. For all ages, capturing the world that women influences and help to grow. Capturing the two sides that make women great, their personality, closeness, heartfelt and the fashion moment of spontaneity and strength, that make them shine. 

“ 

Building from

the inside out,

beauty is all around,

is all in you

Redifining Femininity. Empowering

women through portraits and honesty

“ 

a story

about

all the 'hers'

“We will grow

to see a world

that should be built

upon respect

and honesty,

that will be

the real beauty

It is time to celebrate the feminine power,

because women inspire the world.
And they inspire us.

For years.

Because they are strong and also vulnerable.

Independent, and also caring.

Patient, and also decisive.

Because they are special.

You may want to be a different woman

and want to have different looks and different character traits, but if you are satisfied

with what you already are,

then you will get more on your path.

You become more powerful

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