2018 // Mamma Soup B.V



Keith Haring by Tommy Hilfiger

Tommy Hilfiger and the Keith Haring Foundation collaborated on a shoes special edition collection. Mixing up the artist inspirational artwork with the American brand personality.

The agency was tasked not only to come up with the over-all communications concept but to design the 20 pairs of shoes for women, men, kids and rain boots. A new and interesting challenge for me as the main senior art-director and the head of design of the project.

A pre-seasons launch in the best European pop-up stores like Colette, 10 Corsocomo or Dover Street Market, set up the starting spark for the collection. 2500 bloggers from the most important emea markets, more than 25o fashion websites including Wallpaper and net-a-porter and more than 60 magazines including Milk, Vogue, Elle and Another Men among others; referred to the collection as a massive success and a stunning in-store experience, creating one of the most interesting up-coming season items in Europe.